Forêt and Erastus are here!

I stopped by Nationale yesterday with a little surprise for May. Forêt! I wasn't planning on bottling it yet because I couldn't decide on a name. I've been calling it "all the woods" but that wasn't ever going to be the real deal. Jason and Mark were at my house on Thanksgiving and we were brainstorming. We had quite the list. Everything from "moss beard" to "Norwood". It got kind of crazy as the night progressed. Nothing stuck though. I wanted to release it but the name was really bothering me. Jason called me a few nights ago with "Forêt". They were watching a French film and someone said it and he called me right away. Perfect! Nationale carries a lot of products from France and the owner is French so it all fit. May was also very pleased that the "l'accent circonflexe" was correct. I can't take credit for that. Jason did a great job with the font and finding the most fitting name. That's why he does my branding. Visual! If you ever need designs or photographs or scarves or a front man for your music video, contact Jason! For real. www.jarkandmason.blogspot.com

Erastus and Forêt are very much a pair. In my last post, I spoke of how I envisioned Erastus walking through the woods and taking a smoke. Forêt represents that place. I suppose he is now somewhere in France as opposed to the Cascades. Erastus can take a walk wherever he wants because he is a figment of my imagination based on the name of a man long since passed to some other realm of existence. Take him anywhere you want. The main notes of Forêt are scotch pine, cedarwood, silver needle and juniperberry. There is a touch of ambergris as well as many, many other wood notes. It has the clean, crisp aroma of pine that reminds me of the woods behind my house in NC. It warms to a heavy but still fresh cedarwood. I love it!

Both Erastus and Forêt are $30 for 9ml at Nationale.

xo
H